In 2018, 44% of Americans ages 12 and older have ever listened to a podcast, according to Edison Research and Triton Digital survey data, and 26% have listened to a podcast in the past month, up from just 9% in 2008. Furthermore, 17% of those 12 and older said they have listened to a podcast in the past week, up from 7% when this was first measured in 2013. – Journalism.Org
Sitting in what seemed to be the longest carpool line in history the other day, I pulled up my favorite podcast through the car audio bluetooth system and listened intently to ease the boredom. Moments later, STILL waiting in the carpool line, my phone dinged through my car speakers. It was the weekly newsletter from our school. Being an obedient parent and understanding the importance of not being distracted on my phone in the carpool line, I decided to open the newsletter at home that evening. And then, it occurred to me. How great would it be for parents to hear the school announcements for the week while sitting in that carpool line? You could catch up quickly on the weeks events, know what’s coming up, hear a special interest story about a teacher, and grab a cafeteria menu preview. Sure, you can still send out that weekly PDF newsletter riddled with clip art, but, why not capture the younger parent audience with audio content? Why not show off the personality of your school? Why not have a little fun with it? Maybe even have the students help to produce it?
Check out this sample that our studio produced for a Catholic School in Central Florida. Please note, this was simply meant to be a demo, but you’ll get the idea. Click the play button to hear it.
At School Sprout Marketing, we’re all about reaching your audience online AND reaching them in new, unique ways. Audio content is simply one of those ways that we can help you stay relevant, broaden your digital reach and provide value to parents and prospective parents alike. We’d love to chat with you about your school and discover some ways that we can help grow your digital footprint. Give us a call at 866-998-6886 or fill out our contact form here.