Our Story

Deep Roots In Education

Our roots in education began before we partnered with our first school. School Sprout Marketing’s roots go back over a decade to the rolling hills of a Southern Indiana farm town. In sleepy St. Meinrad, surrounded by expansive fields of soybeans and corn, sits a medieval-era monastery that looks like it was plucked right out of the Middle Ages. In a region dotted with old barns constructed from hand-hewn timbers, the Saint Meinrad Seminary and School of Theology stands in stark contrast. Constructed of locally quarried sandstone, the monastery and attached seminary buildings were Tom’s home throughout his four years of college.

While our founder discerned whether or not he was called to be a Catholic priest, he dug deep into literature. He wrote. He wrote some more. He won awards for his creative writing and developed a deep love for the English language.

While Tom’s ultimate life plan did not involve a starchy white collar, he did work for the Catholic Church after graduating. The next 10 years took him on a winding career path that had the predictability and stability of a hurricane forecast.

In 2005, Tom founded On Target Digital Marketing. On Target then grew into a full-service digital marketing agency that partners with national and international brands. An in-house team of editors, account managers, and designers works with a network of 500 content creators to tell brand stories that inspire, educate, and entertain.

After a few years, it just made sense to go back to our founder’s roots. In 2016, we had the opportunity to support the Orlando Catholic Diocese and made it a priority to offer continuous support. Our roots are in independent education, and we believe in independent education. We know that your school, staff, and students are one-of-a-kind. With affordable monthly payments and a highly-customized plan, your school or Diocese can easily reach your target audience. Drop us a line to learn more about School Sprout Marketing and the potential that we see for you.

Our Services

Every school has a unique personality, a unique why. The School Sprout Marketing team helps you craft your story to attract new students.


We get schools found in Google, Bing, and Yahoo. Our expert SEO services help you rise above the competition in the search engines.

Digital Advertising

Whether it’s Facebook ads or Google AdWords, our certified team of advertising experts will help book more school tours.

School Web Design

Anyone can build you a cookie cutter website, but a School Sprout site means business. Responsive, clean, simple and full of features, our school websites attract new students.

Content Is King

Our content subscriptions help keep your school website active. Attract new parents and keep existing parents engaged with fresh, relevant blog content.

Web Site Updates

If you’d rather focus your efforts on doing school things, we’ve got your back with website updates. If you’re a do-it-yourselfer, we’ll show you how.

Social Media

We do it with intent. We do it with an end goal in mind. We do it to elevate your school as a thought leader, establish credibility, build trust, entertain, and convey your school’s mission.

Our Leadership Team

The School Sprout Marketing team has been around the digital marketing block. When we work together, your school gets a seasoned team of professionals who know how to move the needle.

Shonte Jelneck
Vice President

Monique Diefendorf
Marketing Director

Rick Diehl
Marketing Manager

What Our Customers Say